Why create a Web site?
There are several features that make the Internet a powerful business tool:
· It can present verbal and pictorial information about products and services, with the information data available to customers 24 hours a day, 7 days a week. This is especially valuable if the data changes frequently.
· It allows rapid two-way communication and information transfer between a company and its customers and suppliers.
· It has global reach to both the customer and business-to-business markets.
· It shows potential and existing customers that you are on the cutting edge of technology
The critical factor is developing a Web site appropriate to your business. This means not just to your product or service, but to what your customers actually need. For smaller companies starting out on the Internet, it is more important to be focused on what the customers need and what the site offers rather than to be ambitious technically. It is essential to consider how to handle the increased workload and sales that the Internet will bring, so that the speed of the Internet is not negated by a slow physical response to enquiries and orders.
Whatever you are selling, product or service, the ability to respond rapidly and professionally to what customers actually want to know is critical.